Property values are heavily influenced by location based on regional, state, city and specific neighbourhood.
Job growth, population and demographics are just some of the key ingredients to the equation.
Primary markets like Sydney or Melbourne have larger, more diverse economies and bigger population bases to insulate them from market downturns.
In contrast, secondary and tertiary markets are viewed as riskier still, as they are more susceptible to dips in the economy, with shallower pools of buyers.
Whilst the primary markets enjoy the greatest amount of transaction activity, it is important to note that this is a factor in the overpricing of the market.
When prospecting for good geographical areas, it is essential to research the area thoroughly and analyse the underlying trend in that market.
For example:
- Measure demand- how many homes are for sale in the area compared with previous years? Why are people selling and wanting to leave?
- Review the average sales price of property and compare them with previous years
- Are more tenants coming into the area? It may be more profitable to buy an apartment
- Is the land fairly valued?
- Is the area accessible by public transport and is there considerable investment by the government/public sector?
- Look into employment statistics for the area and if there are a high number of students and employees. If there are large numbers of students, it may be worthwhile investing in apartments.
- Is there environmental risk? ie bushfires, floods etc.
- Check the zoning. Is it industrial or residential?
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