A video is worth a thousand words.
Adding a video to your property listing, helps engage customers longer and saves you time in the long run.
You can walk prospective buyers through the property, giving them a feel for the flow and layout of your property and highlight the key features.
You can pack in much more information, to create ambience and a sense of desirability around your property.
Here are some tips from RealRenta to help you nail your video presentation:
- Don’t shoot the video with your iPhone. An effective property marketing video needs to be well shot and edited, with good lighting and a professional presenter and/or voice-over. If you don’t have the budget- don’t use video.
- Upload the video to all the property advertising sites as well as social media sites, including photos, floor plans and descriptions.
- Create geo-targeted ads on Facebook to increase your reach
- Include a short profile of the suburb the property is in, featuring the surrounding amenities
- Use the video to tell a story about your property and highlight the key features
- Include titles with your contact details and open house or inspection times
- Use specifically themed classical music to build emotion
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